When I watched some of the introductory videos, I couldn't help but notice that the ending tag, "Play With X/Y/Z" totally looked like good old PS3's historically successful "It Only Does Everything" campaign.
Compare the ending of the two videos:
(Dear PlayStation, PS3 at $299 ad - sep 2009)
(Android Apps on Google Play - March 2012)
I knew it wasn't just me.